Join Salon.com today | Help
Benefits of membership


Ad Opportunities & Sponsorships

A pioneering online news and information provider, Salon.com offers the sophisticated reader everything from breaking news to in-depth analysis to provocative commentary on politics, technology, culture and entertainment.

Salon offers customized advertising opportunities allowing advertisers to reach our discriminating audience in ways that maximize the tremendous marketing power of the Web. Salon offers rich media solutions that provide a look and feel similar to that of print and broadcast, giving advertisers improved response rates and increased brand awareness through:

  • The Salon Site Pass — Command readers' full attention on their way to Salon content and enjoy the branding lift of integration throughout the Salon site.
  • IAB banner advertising — Salon supports the most popular standard banner dimensions.
  • Rich media — Salon is at the forefront in adopting new technologies for effective, innovative creative treatment.
  • Page Turners — Full-screen interstitial pages replicate the look and feel of full-page magazine ads.
  • Co-branding opportunities — Sponsor a feature, a section of Salon, or custom editorial to engage a highly targeted audience.
  • Content integration — bring your content directly to Salons readers.
  • Other opportunities for a custom campaign on Salon.

    • Salon is a CPM-based business, with a minimum monthly spend of $10,000

    The Salon Site Pass

    Salon introduces the best advertising mechanism, ever.

  • Readers opt in.
  • Readers are required to interact with your message, making the Internet the first medium to guarantee an ad view.
  • Readers will associate your brand with their access to Salon's Premium content, providing you with brand-lift among the Web's most discriminating audience members.

    Salon has made it possible for Web advertising to evolve from the least effective form of advertising to the most effective -- it is impossible to duplicate this level of reader involvement with your brand in any other media.

    Day Salon Site Pass offers readers complete access to Salon's Premium content, for free — in exchange, they agree to watch and interact with an online commercial. The Salon Site Pass repositions advertisers as the "good guys" enabling viewers to access pay content for free while reaching these viewers with their marketing message in a guaranteed and meaningful way. Once a reader elects to view the Site Pass, a full-screen, optionally multi-page online commercial launches, lasting from 10 to 30 seconds. The Salon Site Pass format is extremely flexible, allowing for creative freedom and guaranteed viewer feedback with every viewing. The prompts that push Salon Site Pass forward can be engineered to glean valuable marketing data and viewer preferences, and even collect opt-in e-mail addresses.

    Salon Site Passes are designed with our discerning audience in mind. We respect their time and their relationship with the sponsoring brand. The reader and the advertiser receive something each time a commercial is viewed.

    Salon Site Passes are bundled with navigational branding elements and IAB ad units to drive qualified follow-up traffic to sponsorsb

    Feature Sponsorships

    Your sales consultant will work with you to develop a customized sponsorship ideal for your marketing initiatives. With a minimum three-month feature sponsorship, advertisers receive the following:

  • Customized sponsor treatment above-the-fold on all sponsored pages
  • Preferential banner visibility on all sponsored feature pages
  • Content integration to meld your content with ours
  • Consistent branding to a highly targeted audience
  • Exclusivity, as negotiated

    • Content Integration

    Bring your content to Salon readers through prominent integration on our site. XML feeds support dynamically changing content, integrating it in relevant areas of the Salon site. Alternatively, advertorial treatment highlights sponsorb